Principal-level Product Design

Give me the hard part of the product.

I like the problems with too many states, too many stakeholders, and no clean answer yet. My best work sits in the space between product strategy, systems thinking, IA and interaction design.

Webcomplex commerce
iOS / Androidnative product UX
AIconversation + assisted workflows
Enterprisebanking + operations
How I operate

Principal work is decision work.

The output might be a flow, a prototype, a system rule or a strategic recommendation. The common thread is reducing ambiguity around the product decision.

Start before the screen

I map the problem, constraints, user behavior and system context before committing to the interface.

Design the edge cases

I care about what happens when the happy path breaks, because complex products are usually defined by their exceptions.

Prototype the decision

I use prototypes to make the behavior concrete enough to critique, test and build, not just to decorate a deck.

Connect local choices to the system

I look for the pattern behind a screen so the solution can hold up across products, platforms and teams.

Background

Hands-on depth with organizational range.

The same career history supports both paths. The difference is which part of the evidence matters most for the role you are filling.

Papa Johns

Product Design Manager / Head of UX

Lead five UX designers across web, iOS and Android while staying hands-on with complex flows, prototypes, design-system decisions and product direction.

Papa Johns

Design System Language Manager / Lead End-to-End UX

Built The Ingredients and led end-to-end ordering UX across shared product surfaces.

Fiserv

UX Senior Advisor / Principal-level Designer

Led 22 designers contributing to APEX across 14 products, managed four direct reports and designed enterprise banking experiences.

Consulting + product work

Slalom · Nine Labs · HatchWorks · ICP

Enterprise and consumer UX across sports, hospitality, identity, banking, connected products, motion and storytelling.

Allure Global Solutions

Lead Digital Media Designer

Digital, motion and interactive work across entertainment, retail and hospitality.

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