UX Design · IA · Prototyping
NBA and Turner Sports, Connected Fan Experience
I worked across discovery, information architecture, visual design and prototypes to help fans move between teams, players and games without losing context.
The problem
Sports content is deeply relational. The product had to let fans move naturally between a game, team, player and related content while keeping orientation intact.
What I did
Discovery, information architecture, visual design and prototypes across desktop and mobile.
Evidence / status
The product recorded a 26% adoption rate and a reported $1.6 million in subscription revenue at launch. I contributed as a UX Designer; those figures are project outcomes, not individual attribution.
26% adoption rate
$1.6M reported subscription revenue at launch
Desktop + mobile
Full case study
Additional artifacts and process detail are protected because this project includes client or internal material.