Head of Product Design
15 years designing systems, AI experiences, and digital products across enterprise and consumer. Currently leading Product Design at Papa Johns.
Selected Work
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Built the company's first enterprise design system from zero. Foundations, components, accessibility standards, governance model, and the cross-team playbook that aligned Product, Design, and Engineering across a global QSR brand.
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Led UX for Papa Johns' AI-powered voice and chat ordering. Defined conversation architecture, personalization logic, and the engagement model powering Papa Call and the Lou AI ordering assistant.
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Revamped the entire NBA digital ecosystem across web, mobile, and OTT through deep research, persona development, journey mapping, and a unified design system.
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Overhauled a crew management command center used by thousands. Research, rapid prototyping, and phased delivery. Decreased operational costs by 11%.
View case study →Centralized design system on HTML/CSS to unify fragmented enterprise tools. Accessible components and comprehensive documentation impacting millions of users.
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Redesigned a crew scheduling mobile app for thousands of flight staff through ethnographic research, journey mapping, and platform-agnostic design.
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Executive product vision for IHG's data-driven guest experience from browsing to checkout. Motion design, animation, and strategic storytelling.
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Retail management video wall dashboard consolidating real-time sales, inventory, store calendars, and live feeds for rapid corporate decision-making.
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I lead Product Design and UX at Papa Johns. I joined as Design System Language Manager and built The Ingredients, the company's first enterprise design system, covering foundations, components, documentation, accessibility standards, and the governance model that finally got Product, Design, and Engineering working from the same source of truth.
As Head of Product Design today, I own strategy and execution across Web, iOS, Android, and AI-powered ordering. My work spans ordering, checkout, loyalty, personalization, and authentication, through to AI initiatives including Papa Call and Lou AI.
Before Papa Johns I worked across NBA, IHG, Fiserv, Cox, Delta, Coca-Cola, The Home Depot, Samsung, and Manheim through Slalom. My background in visual design, motion graphics, video production, and animation shows up in the executive presentations and product vision work that moves organizations.
Clients and Companies
Recommendations
Brian has been my right-hand partner at two organizations, and I trust him implicitly. He brings one of the strongest design crafts I have worked with, spanning design systems, end-to-end experience strategy, and execution, all while managing an exceptional velocity of work.
Leigh Haislip
Product Design Leader, Director Level
Brian consistently demonstrated exceptional leadership, strategic insight, and dedication to delivering results. His ability to navigate complex challenges with both clarity and creativity made him an invaluable part of our team.
Mark Lanford
Principal Product Designer, Papa Johns
Brian can step into any project, work effectively with even the most challenging stakeholders, and consistently drive positive outcomes. His ability to balance quality, speed, and collaboration is rare and invaluable in complex environments.
Dipankar Bose, HFI CUA
Full Stack Design Lead, Enterprise AI
Brian is an outstanding UX Designer. He demonstrates the ability to coordinate projects of all sizes, successfully manages customer expectations, and is detail oriented.
Kelly H. Lee
Product Owner
Brian is creative, professional, and finds user-centered solutions while being flexible and adapts easily to rapidly changing situations and requirements.
Laurie Gray
Practice Area Lead
Brian is an outstanding professional in the fintech industry, respected for his strong commitment to helping the team reach their goals and providing insightful feedback on projects.
Joann West
Business Analyst, Fiserv
Background
Papa Johns
Product Design Manager / Head of Product Design
Slalom
Senior UX / Product Design Lead
Fiserv
UX / Interaction Design
Art Institute of Atlanta
Visual Design, Motion Graphics, Interactive Media
// WHY FORTY2.DESIGN?
Named after The Hitchhiker's Guide to the Galaxy. 42 is the answer to the ultimate question of life, the universe, and everything. Design should feel like that kind of discovery.
Whether it's a design system, an AI experience, or a product that needs a thoughtful hand at the helm.
