Vision · Motion · Storytelling
IHG, A Guest Experience Vision Film
I created the guest-experience vision film, using motion and storytelling to make a future hospitality experience tangible before the full product existed.
The problem
A future-state experience can be difficult to align around when it exists only as screens and concepts. The job was to make the journey understandable as a lived experience.
What I did
Story structure, motion graphics, video production and experience storytelling.
Evidence / status
The film itself is the portfolio deliverable. I keep this work in the portfolio because explaining the product clearly was the design problem.
Video production
Motion graphics
Experience storytelling
Full case study
Additional artifacts and process detail are protected because this project includes client or internal material.